YouTube is offering grants to podcasters who are producing video formats of their shows.
In a possible campaign to compete with audio-focused platforms like Apple Podcasts and Spotify, YouTube is planning to elevate the podcasting experience for hosts and listeners alike.
The grant, which reportedly costs $300,000, will encourage podcast shows to upload episodes on the largest online video sharing platform on the internet. Individual creators can also receive $50,000 according to a Bloomberg report.
In an 84-page presentation, YouTube unveiled plans for “tighter integration, monetization, and analytics” for podcasts. This includes a podcast destination page with an enhanced interface that is convenient for listeners.
YouTube Director of Podcasting Kai Chuk has not made any comment regarding the plans, but with the platform’s innovative features, it is high time for YouTube to support podcast shows the same way they do with vlogs, music, and original series.
The demand for podcasts has skyrocketed in the last two years, especially during the pandemic when online content made entertainment and education possible.
Joe Rogan, one of today’s popular podcasters, currently has 12.4 million subscribers on his YouTube channel.