LinkedIn Invests $25 Million to Attract Business Creators

LinkedIn, the social network geared towards professionals and entrepreneurs, is paving the way for business creators to thrive in the digital space.

In September 2021, LinkedIn announced that they were launching an incubator program that empowers business owners on the platform.

With 100 US-based entrepreneurs participating, the LinkedIn Creator Accelerator Program kicked off for 10 weeks in the fourth quarter of 2021.

The entrepreneurs learned the effective techniques from experts on the ways to grow their business, integrate creativity in their posts, and engage in the growing professional community.

In an essay, Terry Rice, a business consultant, shared how content geared for your target audience and customers is fundamental when it comes to growing one’s business and brand online.

“Creating content is the key to unlocking your revenue potential,” he said. “Your content could be the solution to someone’s problem and create a moment of relevance that sparks a new business relationship.”

With a $25 million investment on this program, LinkedIn is planning to further expand it to other countries.

In 2022, they have launched this program in India.