In 2021, TikTok launched their Creator Fund to support influencers through monetization on the popular video-sharing social media platform.
TikTok invested $200 million to pay users who have a large following on the basis of their video’s number of views and engagement. As of May 2022, the Creator Fund is accessible in the US, UK, France, Germany, Spain and Italy.
In contrast to YouTube’s monetization process, the Creator Fund does not rely on ads.
However, not everyone is as pleased with this profitable opportunity when they tried it out. According to users, problems come from inconsistent and vague amounts of payouts as well as the change of viewership count on the users’ videos.
In a blog post by Hootsuite, some users have experienced a decrease of their video’s views. Denying these claims, TikTok stated that the program does not affect their algorithms.
Users were also suspicious about TikTok’s metrics when it comes to calculating their payments. While the experiences varied, majority claimed that TikTok only pays 2 and 4 cents for every 1,000 views.
This proved to be frustrating to users as the Creator Fund pushes them to create more content to receive an ample amount of payment. Qualified users need to have 10,000 followers and at least 100,000 views in the last 30 days, apart from upgrading to Pro accounts.
TikTok is planning to invest in this program in the next three years with the budget reaching $1 billion dollars.