About Web Friendly

and why we’ve been training dreamers and doers to become results-oriented Certified Social Media Directors since 2009

Our Passion

Web Friendly exists to empower individuals who desire to be in control of their career and create a better version of themselves. We believe that everyone deserves to feel confident, and know that the future is friendly.

We research, test and master the most effective ideas, techniques and methods in the field of online marketing. That is how we create our content and educational programs.

All of our programs are always up-to-date, backed by a Triple Guarantee, supported by one-on-one mentoring, and focus on immediate practical implementation. Our Certifications are given out based on proven results, and we provide our graduates with a future-proof business model, complete with continued coaching, client connections and in-person community events.


A Few of Our Students

Internet Masterminds Meetup

In a world where entrepreneurship is booming, and social media marketing continues to gain traction, hundreds of thousands of new, liberating careers await those who seize the moment!

Founded by Vancouver-based entrepreneur and movie-lover Matt Astifan, Web Friendly is a renowned provider of the results-based Social Media Director Certification program.

So far, we’ve taught tens of thousands, and Certified hundreds of professionals from around the world to run a profitable career. The experts we’ve trained and certified have gone on to collectively generate millions (and counting) in additional revenue for their clients and companies.

We are also the force behind Internet Masterminds, the largest and longest-standing Internet marketing Meetup in the world.

Every day that a student of ours quits their job, goes on their dream vacation, or achieves independence, is a day of celebration for us. That’s what gets us excited more than anything else in the world!

About the Founder

Matt Astifan

Matt Astifan founded Web Friendly and Internet Masterminds (the largest and longest-standing Internet Marketing Meetup in the world), both in 2009. His events have attracted some of the world’s brightest minds in digital marketing and Internet entrepreneurship to share their wisdom and expertise.

He’s done over 100 keynotes and presentations at many of western Canada’s leading companies and conferences. His sold-out events each attract hundreds of entrepreneurs and professionals, who attend to hear him speak on the latest methods in digital and social media marketing. A movie-lover at heart, he is a curious explorer and creative innovator, always looking for better ways to reach new heights in life and business.

Matt is a loving partner to Mary, a father to Marcus, and the herder of three cuddly tuxedo cats named Meeko, Miyagi, and Machio. Yes, that’s a lot of cats.

Web Friendly Principles

Our programs are delivered in casual and user-friendly online and offline settings for professionals no matter their skill level or where they are. Everything we do is based on three principles:


Triple Guarantee

Every Web Friendly certification program comes with a 30-day Satisfaction Guarantee, a Results Guarantee, and a Profit and ROI Guarantee, or else you get your money back. NO questions asked. That’s a lot of guarantees, yes. You do not need a “my dog ate my homework” story. No hassle. No “fine print.”



There are many certifying organizations out there. Unlike most of them, Web Friendly issues certifications only after our experts-in-training have generated real results for real clients and published a Case Study. Furthermore, we help you make it happen with 12 months of personal mentoring.
In other words, we make sure that your Certification says something about your integrity and professionalism.



We have created an online community where all of our past and present students can get feedback, exchange advice, share opportunities, and help each other grow. Once you are enrolled in the Social Media Director Certification Program, you are part of the community forever! We also regularly host live events for both business implementation and hands-on training.

The Future

From our earliest days at a downtown Vancouver coffee shop, our community has grown, bounded by a shared belief: with the right methods, and some tenacity, the Force will always be with you!

The world is changing. Millions of old economy jobs will be gone, and no politician, no institution can do anything to stop it. Worse even, so much of our expensive, outdated education system is failing to catch up.

In the United States alone, Oxford University estimated that 47% of jobs are facing the threat of automation within the next decade. Research by McKinsey & Company calculated that, on a global level, 49% of current work activities will be automated. That translates into $15.8 trillion in lost salaries and 1.1 billion workers worldwide unemployed.

The good news is not all jobs will be fully automated.

Being a Certified Social Media Director today has already become one of the in-demand, new economy careers that involve highly-automated activities, which will always require human planning and oversight to be effective.

Unfortunately, for a lot of people who are starting out in the new digital economy, it can feel like the Wild West, and too many people are getting swindled. This is why we at Web Friendly strive to give our community what they need in a way that’s fun, open, and leads to predictable results.

Success won’t happen overnight for anyone new making the transition. But with commitment and dedication – and the right methods – outstanding results are possible. Helping you become a better version of yourself is what we stand for.