YouTube has released a new fund of $100 million dollars to help creators monetize their content. This fund is to help creators monetize shorts. Eligible creators can claim payment from the YouTube shorts fund. The money is based on the amount of engagement and viewership on their channel. This fund is just a start for Youtube's plan in their monetization model for YouTube shorts. There are also other ways for creators to monetize their content and they are as follows.
- YouTube Shorts Fund
The YouTube Shorts Fund, a $100M fund distributed over 2021-2022 - YouTube Ads
Creators receive the majority of the revenue generated from ads on YouTube. - YouTube Premium
The majority of subscription revenue goes to YouTube partners. - Channel memberships
With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying member at prices set by the creator. - Super Chat
Fans watching live streams and Premieres can purchase a Super Chat: a highlighted message in the chat stream - Super Thanks
Now viewers can give thanks and appreciation on uploaded videos as well through Super Thanks. - Super Stickers
Allows fans to purchase a fun sticker that stands out during live streams and Premieres. - Merchandise
The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube. - Ticketing
Music fans can learn about upcoming concert listings and with a simple click, go directly to our ticketing partners’ sites to purchase tickets. - YouTube Brand Connect
BrandConnect brings insights, measurement, and industry expertise to the influencer marketing landscape
More clips from Good Morning Marketers episode #3
Matt Astifan
A digital marketing enthusiast who is passionate about publishing, startups and the creator economy. Matt is the CEO of Web Friendly and helps write, recruit and improve content across the website.
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