Brand spending on creator-made marketing has increased compared to past years. This includes ads on Instagram and Facebook. TikTok has made a huge impact on how brands advertise and is one of the main reasons for the surge of investment in creator/influencer marketing.
66% of brands claim to have increased their spending on creator-made marketing content compared to previous years. 48% of brands spend at least $100,000 on creator marketing a year. Only 10% of brands spent over $1 million.