We conducted a 90 day experiment on the top software channels on YouTube. We analyzed the metrics and insights to find what type of videos actually helped grow their channel.
Afterwards, we gathered data from 24 software companies' YouTube channels using TubeBuddy and found some unexpected results.
First, here’s the data we tracked:
- Subscriber Count
- Lifetime Views
- Last 30 Days' Views
- Lifetime Videos
- Last 30 Days Videos
Next, we analyze the data to find:
- Average views per video
- Average views per subscriber
- Average new subscribers per video upload
And, here’s what we discovered...
The highest performing YouTube channels:
- Had at least more than one YouTube channel. For example, they created a YouTube channel for tutorial videos and a channel for strategy videos.
- Combined short video and long form video. We were surprised when we realized the longer one-hour format video outperformed short video.
- Invested into their YouTube channel. It was clear they hired talent to script and produce videos tailed to their audience.
The lowest performing YouTube channels:
- Most videos were over an hour long.
- Most videos didn’t have custom thumbnails.
- Most videos were webinars replays
Video is the most consumed type of content worldwide. If you neglect your YouTube presence it can negatively impact your business by giving your competition an edge.
No matter the goal, or the type of presence you want to maintain on the internet. A well-managed YouTube channel is a must for software companies.
See our full video breakdown here
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