More than ever, social media is dominating the video content. More influencers, and content producers are aware of the value of video and how to take advantage of it.
The debate over whether businesses should invest in video marketing is over. The problem now is choosing the right platform for hosting video material. In this article we compare YouTube to TikTok and which is the more powerful platform for creators today.
YouTube vs. TikTok
Both TikTok and YouTube enable user-to-user communication on a global scale. Brands, businesses, marketers, and influencers are also included. Also, TikTok and YouTube provide useful capabilities that can help businesses grow.
But, there are differences among the two platforms.
Length of Video
The three-minute most video length on TikTok has made it famous for its quick bursts of content. While YouTube contains lengthier and more in-depth content. YouTube allows users to post a maximum length of 15 minutes for unverified, and 2 hours for verified users.
Group of Users
TikTok has only one billion users. While YouTube, which receives more than 2 billion monthly users.
YouTube has a diverse range of content kinds ranging from business to casual content. On the other hand, TikTok prefers entertaining, trendy, and unserious content categories.
Marketers can build a variety of ad types using TikTok for Business, such as:
YouTube for Business also offers a variety of ad types and formats, such as:
Responsive display ads
Skippable in-stream ads
Non-skippable in-stream ads
Video discovery ads
YouTube has a more broad audience made up of kids, Gen Z, Millennials, and Baby Boomers. TikTok is best suited for younger audiences like Gen Z and younger Millennials.
Monetization of Content
Ad revenue is not the basis for the payment of creators in TikTok. Instead, TikTok pays creators based on a variety of criteria, such as:
The quantity and reliability of views
Adherence to the terms of service and community guidelines for TikTok
YouTube content creators can earn money from shared advertising income.
It was made clear that whereas YouTube videos can be as lengthy as two hours for verified accounts and up to 15 minutes for unverified accounts, TikTok only permits users to create films up to three minutes long.