SamCart, an ecommerce platform for content creators, is enhancing their tools and services with a strategic $82 million investment with Eldridge.
In an April 2022 announcement, SamCart declares their support to the creator economy by offering digital products that will cater to the needs of their customers.
According to their announcement, they aim to strengthen their specialized tools for digital platforms such as “sales page design, revenue optimization, payments processing and core commerce capabilities.”
The company plans to empower content and knowledge creators in monetizing their products, earning through diverse revenue streams, and achieving success in the ecommerce industry.
These include entrepreneurs with goals to launch and scale their businesses on digital platforms by strengthening their online presence and expanding their social media reach.
SamCart, which started in 2014 and is often compared to similar ecommerce platforms like Kajabi, is also notable for offering online courses through the videos and resources available in their Creator U database.
Brian Moran, the company’s co-founder, has vast experiences in teaching entrepreneurs in gaining social media prominence. Before SamCart, he foundedGet 10,000 Fans, a program that teaches entrepreneurs the effective techniques in using Facebook for marketing.