Ryan Trahan's Penny Challenge became one of the biggest hits on YouTube in the summer of 2022. He raised more than $1.4 million from a penny. Yes, you read it right. It left a powerful lesson that hard work really pays off.
It all started with a big ambition from small money. The penny challenge revolves around Ryan’s goal of delivering a penny to MrBeast. At the same time, he is doing the challenge while doing the Feeding America initiative.
Here's the catch: Ryan gives incentives to donators of Feeding America. In this video, he explained every $50k donation results in "The Great Reset." Meaning he would lose his profit and reset to a penny. Exciting, isn't it?
There are three conditions: all profit must be from the penny, all expenses should also be from the penny, and he needs to complete the challenge in 30 days.
For context, he started the challenge in Los Angeles, while MrBeast resides in North Carolina. To kick off, he traded the penny for a dollar. Then, he bought a bottle of water and sold it for two bucks.
He did all sorts of jobs, from being a comedian to becoming a gardener. Long story short, there were a series of resets during the challenge. He even lost dollars along the way.
In his last few days of the challenge, Ryan was able to buy a plane ticket. Exactly in 30 days, the long-awaited meeting pushed through. He met MrBeast and gave him the penny.