Quality content is what we love to see in social media, and most of it is made possible thanks to digital creator tools.
Content creation tools are already embedded in some social media platforms (eg. Instagram photo filters and TikTok video effects), but there’s also a lot of other specialized platforms and tools out there that are helping creators to create more enhanced content. Here are some great free and paid apps to help you in your content creator journey.
Video Content Creation Tools
- OBS - Streamlabs’ OBS or Open Broadcast Software is a free open-source program used to help you prepare audio/video content with their offline video-recording and live streaming. Users can create scenes made up of multiple sources including window captures, images, text, browser windows, webcams, capture cards and more.
- Splasheo - Splasheo taps into the popular TikTok style clips. This is an easy-to-use video editing tool that lets you edit raw footage, turning them into engaging full-on production videos. This tool helps you create professional looking videos with catchy punchlines and videos in “meme-style” formats that are popular with many content creators.
- BerryCast - BerryCast allows you to easily record your screen and share video messages. You can trim and download videos and upload them to YouTube or anywhere else.
- Camtasia - Camtasia helps you manage screen recording, webcam footage, or both. This tool gives you a variety of editing tools, including effects, transitions, music, title cards, animations, captions, and more.
Photography/Graphic Design Content Creation Tools
- Affinity - Affinity is an affordable one-time purchase app for designers and creative professionals. At only $59.99, users can create professional photo editing, publishing, graphic design and illustration. This app is usually considered to be an affordable alternative to Adobe’s line of products.
- Pixlr - Pixlr offers free access to features similar to Adobe Photoshop. With Pixlr you can deliver quality graphics for presentations and social media. Pixlr also allows users for image resizing, simple edits, and background removal.
- Canva - Canva is a simple tool for creating images and documents that are ready for printing or internet publication. Photos, photo filters, icons, shapes, fonts and hundreds of pre-made templates for different social media platforms are among Canva’s core features. Canva's drag-and-drop design functionality made it one of the best digital content production tools favored by many content creators.
Music Content Creation Tools
- GarageBand - GarageBand has a comprehensive sound library of instruments, with guitar and voice presets, as well as beat patterns for drums and percussion. If you have a Mac, you might be aware that your device already has a built-in of a fully equipped music production studio.
- FL Studio - FL Studio is a great place to start for newbies getting started with music production software. It makes use of standard features including cut-and-paste, pitch-shifting, stretching, and sound correction. However, its beginner-friendly user interface (UI), is its most appealing feature. If you want to record with a microphone, use MIDI keyboards, or create standard mixing and editing, this app satisfies all the main requirements of a music tool.
Podcast Content Creation Tools
- Riverside - Riverside allows you to easily record podcasts and videos in high quality from anywhere. The platform with store the recordings in the background automatically as you produce your show. The key feature is the ability to collaborate with co-host and guests from a browser or their mobile app.
- Castos - Castos is a podcast hosting platform made for creators. You can produce, edit, and manage your podcast as well as receive direct listener support for your podcasts.
- RedCircle - RedCircle provides brands and podcasts with a platform to share their content. It has cutting-edge tools that let you manage your podcast business in one place, allowing you to get revenue, build an audience, and grow as a creator. It has monetization features so you can sell subscriptions to premium content, run advertisements, and accept donations from listeners.
Final Thoughts
We all know that to create engaging content for social media is never an easy task. It requires multiple layers of process to deliver a complete set of products for your brand.
These helpful tools we listed above will help you leverage on what usually takes the work of many people. Start learning these tools to become a successful content creator!
Watch the clip below from our show Good Morning Marketers, where we discuss our favorite content creation tools for social media.
Clips from Good Morning Marketers Episode 11:
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