This year's trends in the creator economy are showing us that content creators can become real businesses. The creator economy in 2022 is a 16.4 billion dollar industry, with influencers around the globe launching multimillion-dollar brands.
Now major corporations want to partner with creators. As they say, "money goes where the attention flows."
Becoming a content creator is emerging as one of the fastest-growing types of home-based businesses. How many content creators are there? According to a recent study, there are now over 50 million people worldwide who consider themselves content creators.
SignalFires is a venture capital firm that invests in creators and tools that support the creator economy. Their research identified the three top trends in the creator economy. In their report titled “Creator Economy Market Cap,” they identified the three top trends in the creator economy.
According to their findings:
1. Creators are moving their top followers to their own online domain
This one is a no-brainer. We’ve always known that redirecting fans through your website, app, or monetization tools is always an effective strategy.
Promoting your online domain to your followers can help you increase your revenue from ads, merchandise, or other content and perks you’re selling.
2. Creators are becoming founders of their own businesses
Many companies are being started on the back end of this creator-led content. At the same time, creators can still focus on their art. Popular businesses include coffee brands, fashion brands, make-up lines, etc.
This business model proves itself to be successful among many content creators. We can see that happen with Nelk Boys starting their own liquor brand, Happy Dad, MrBeast starting his chocolate brand, Feastables, and Logan Paul and KSI teaming up on Prime energy drink.
3. Creators are gaining greater influence in the media ecosystem
A lot of micro-influencers are stepping up in the creator economy. Independent creators have more creative liberties in their projects, allowing creators to have a greater connection with their audience.
Final Thoughts
Nowadays, fans value authenticity from their idols. This leaves companies to shift their focus on engagement rather than follower counts. Adapting to this new trend leads to very promising media opportunities, with potential collaboration between brands and content creators.
At the end of the day, it's all about controlling the crowd’s attention. That's what brands, business professionals, and entrepreneurs strive for.
Watch the clip below from our show Good Morning Marketers, where we discuss the creator economy trends of 2022.
Clips from Good Morning Marketers Episode 11:
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