When the rest of the world has YouTube or Twitch, China has Bilibili for its creators. With a population of over one billion, China is a great target market for content creators. But with active government censors, how do you make your way around it?
Enter Bilibili, a Chinese-backed streaming platform. Not only is it famous in China, but it is also gaining steam in Southeast Asia. Aside from hosting channels, it also licenses shows like Japanese anime and Chinese drama.
So why is this relevant? It is because of how active Bilibili is as an active income stream. Take YouTuber Marina Mogilko, a Ukrainian YouTube creator, with two other English channels, Silicon Valley Girl and Linguamarina. Aside from exporting her videos to Facebook and TikTok, she also uploads clips of them on Bilibili. She takes these clips and adds Chinese subtitles to them for the local viewers.
Bilibili is an upcoming figure of regional platforms for content creators. It has invested in Japanese entertainment firm ANYCOLOR to launch its VTuber group NIJISANJI in China. As a result, NIJISANJI launched its Chinese arm called VirtuaReal.
The case of Mogilko uploading to Bilibili is a great example of tapping new markets. With China having a large demographic, content creators can bank by translating their content for Chinese audiences.
See our clip from Good Morning Marketers, where we discuss Marina Mogilko use of Bilibili to grow her audience.