How to Start A YouTube Podcast in 2023

Why would someone want to start a YouTube podcast? In a word, discoverability.

Podcasts used to be a thing of audio platforms such as Apple Podcasts, Spotify, and Google Podcasts. These platforms are difficult for users to find and discover content. Now video platforms like YouTube and Twitch host podcasts that make it much easier for people to discover your show.

Podcasts are still looked at as a niche genre of entertainment, but thanks to YouTube podcasts, they have become incredibly popular. From Joe Rogan and Lex Friedman to the Nelk Boys and Logan Paul, all have successful YouTube podcasts earning several million.

The great thing about podcasts is that their long-form content that has various outputs, such as highlights and short content. For instance, if you have a podcast about Neil deGrasse Tyson, you have a two or three-hour-long podcast. Then you can highlight videos on topics such as views on astronomy and science. And then, you can have short-form content for YouTube Shorts, Reels, and TikTok on interesting tidbits or anecdotes within the episode.

To end this, content creators should look at podcasts as a new channel to tap into. Since they don't have a finite structure all the time, the expected output can have various content out of it.

See our clip from Good Morning Marketers, where we discuss our process for starting a YouTube podcast.