There has been so many ClickFunnels alternatives popping up in 2020. So what’s the best alternative today? Here’s my thoughts after 5 years of being a ClickFunnels customer, a ClickFunnels Certified Consultant and experimenting with dozens of ClickFunnels alternatives.
A Short History In Landing Page Builders
In a market where LeadPages dominated for years, then in 2016 ClickFunnels swooped in and dominated the landing page builder market by introducing “Sales Funnels” to the masses. Instead of building page by page and connecting them with URL redirects, you build funnels. It’s a simple concept overlooked by landing page builders built by technology enthusiasts and not digital marketers. It was an obvious missing piece for a digital marketer like Russell Brunson to see. You need a sales funnel, not a landing page.
Before landing page builders existed it was a tedious and expensive process to build a sales funnel. Not only from a design prospective but there were very few checkout systems that offered order bumps, one-click upsells, downsells or Brunson’s infamous two-step order form. The cost of building a funnels was in the 1000’s or 10’s of thousands. Optimizing for mobile was beyond difficult or impossible with what was available. ClickFunnels made it easy, fast and accessible for anyone to build a funnel in hours or days and not weeks or months.
Cheap ClickFunnels Alternatives
While the technology and innovation that ClickFunnels created has likely saved entrepreneurs literally 100’s of million in development costs and most importantly saved time… nobody likes to pay $99 or $299 per month.
So we seek cheaper alternatives to ClickFunnels…
We saw a wave of shopping carts that allowed the full functionality (if not better) of ClickFunnels checkout system. The standout shopping cart alternative was ThriveCart with a lifetime deal (eg, one time payment and no monthly fees). They gave us an embeddable shopping cart that works with any platform, affiliate management with automatic affiliate payments, and the ability to accept payments through Stripe, PayPal and even Apple Pay. Yet, it lacked the ability to build the pages for your sales funnel that ClickFunnels offers.
Several WordPress alternatives to ClickFunnels are 10-15x cheaper and offer a lot more. From impressive feature rich page builders like Elementor to integrated WordPress shopping carts like CartFlows.
Cheap landing page builders are a dime a dozen these days. But cheaper doesn’t mean better…
Better ClickFunnels Alternatives
Choosing a software based on price is often a mistake… especially when it comes to something that generates revenue for your business like a sales funnel.
The biggest advantage of ClickFunnels user-interface is the speed at which you can build. It may not be noticeable to someone new to page builders however, the ability to quickly adjust padding and margins of your sections, columns, rows and elements is key to speed building.
Furthermore, the ability to mobile optimize your pages is crucial. The way it’s handled by most page builders including ClickFunnels is by allowing you to have sections or elements that display on either desktop only, tablet only or mobile only. This is a pain to manage updates to your funnels because you need to edit everything 3 times and often the mobile preview is not accurate to the reality. Mobile optimization is a pain in the ass for my fellow OCD designers.
The challenge with running a software business that competes on price is…. funding customer support. And trust me, you don’t want to commit to a software that has poor or slow support.
In a nutshell, what you want to look for in a page builder is the ability to build quickly, mobile optimize your pages and customer support so good you have to tell your friend about it.
ClickFunnels Lowers Their Pricing
Last week I logged into my ClickFunnels and noticed they started offering, for the first time, a discount to their regular $99 per month plan, when you paid yearly. Yearly you say? Lock me in your platform you say? My immediate thought was “what’s disrupting the page builder industry?” and why do they want to lock their customers into yearly plans now… after 5 years of no discounted annual plans.
I believe ClickFunnels has a lot of competition coming in 2021… including Swipe Pages.
Why Swipe Pages is Best ClickFunnels Alternative Today…
Swipe Pages is the new kid on the block so it’s not as feature rich as ClickFunnels however, they’re offering a lifetime deal on AppSumo which is what caught my attention to check it out.
Here’s why it’s the best alternative to ClickFunnels.
1. AMP Mobile Optimized Landing Pages
Swipe Pages is an AMP page builder that lets you create fast mobile optimized sales funnels.
AMP stands for “Accelerated Mobile Pages”, which is a framework originally developed by Google to improve speed and usability for mobile users. AMP pages compresses images and strip away all the unneeded desktop code to create a mobile version of your pages that load 10x faster. When you click on a regular link on mobile device the average load time is 10 seconds. AMP pages load in under 1 second. Google loves this stuff and so do your visitors.
AMP pages have a lightening bolt icon next to the URL when you see them in search results on your mobile device.
We have used AMP on this website for years and noticed a huge increase in search visibility since we implemented it.
2. Lifetime Pricing (No Monthly Fee)
Software companies offer lifetime deals as an alternative to raising money from investors, to get a surge of users to study behaviour and to upsell users on upgrades.
It is possible for a company to go out of business after offering special pricing such as a lifetime deal.
AppSumo is a marketplace for deals on software, similar to Groupon but for tech deals. They’ve been around a long time which gives a bit of credibility to the products they promote. Deals typically have a “code stacking” feature which allows you to unlock more access and features to the software with more codes.
When you invest in Swipe Pages today you get it for a steal of a deal.
For a one-time payment of $49, you can get what ClickFunnels offers for $99 per month.
For a one-time payment of $245, you can get what ClickFunnels offers for $299 per month.
AppSumo link 👉 https://appsumo.8odi.net/Qa6nY
This deal won’t be around for long and a single code for $49 (one time) is equivellent to their “Marketer” plan which is regular $79 per month.
Pros & Cons of Swipe Pages (Published November 2020)
I tested the platform and it’s done a lot of things right. It’s still new so there are some cons.
✔️ Mobile first design using Google AMP (this is huge but TBD how well it works)
✔️ Excellent landing page temples and module templates
✔️ Easy to learn if you’ve used a page builder before
✔️ Few integration (Zapier is an option)
✔️ Moving elements (padding/margins) could be improved. This will slow down your building process compared to ClickFunnels.
✔️ They’re offering too much for too little. Often these lifetime deal softwares go bust because they can’t support the users or infrastructure over time.
Is this lifetime deal for you?
Whenever buying lifetime deals on AppSumo you’ll want to read the Reviews and Questions at the bottom of the deal page. The founders of the software respond to the communities questions, concerns and ideas.
Swipe Pages is planning to roll out a website builder and blogging platform – and it’s not including it in their lifetime deal. This is good news because it means they have plans to generate recurring revenue from the lifetime deal customers. Soon you’ll be able to build sales funnels, websites and manage your blog all in one platform, something ClickFunnels has stated they don’t plan to offer.
Sales funnels are an important part of any online business and cutting corners on price isn’t always a good idea. If you’re new to building sales funnels, your sales funnels aren’t generating enough revenue to justify the monthly fee for your plan, or you’re not satisfied with your current page builder – then Swipe Pages is a great alternative for you.
For more information, check out the following guides:
- What is “Funnel Hacking” (And How To Do it Right)
- Top Tools For Your Online Business (Updated For 2020)
- How to Turn your Website into a Sales Funnel (AKA Website Sales Funnel)