How to Schedule Reels on Instagram using Creator Studio

You can now schedule your Instagram Reels using Meta’s Creator Studio. This is a useful platform for scheduling posts for Facebook and Instagram. Using Creator Studio, you can upload your video, add a caption, and schedule it for free.

How do I schedule Reels on Creator Studio?

Here is the step-by-step guide to scheduling your Instagram Reels on Creator Studio:

Go to Creator Studio
Then go to the Instagram Tab
Click ‘Create Post’
Choose ‘IG Video’
Upload your video content
Add your caption
Schedule your reel

You might get confused by selecting ‘IG Video’ to upload your Reel. We were too! Facebook still has not updated the button text to upload a Reel in Creator Studio. But if you upload a 9:16 format video, it will recognize it has a Reel and allows you to schedule it.

What happened to IGTV?

Instagram integrated IGTV and Feed videos into a single platform called Instagram Video in 2021. This produced four distinct video forms within the application: Reels, Videos, Stories, and Lives. Then in 2022, Adam Mosseri, the Head of Instagram, committed to streamlining its feed postings even more by turning all videos into Reels.

📣 Reels Updates 📣

We’re announcing new features making it easier and more fun to collaborate, create and share Reels. These updates include:

- Reels Video Merge
- Reels Templates
- Remix Improvements
- Dual Camera

Check them out and let me know what you think 👇🏼 pic.twitter.com/XZUiqmANSX
— Adam Mosseri (@mosseri) July 21, 2022

What’s the difference between Facebook Reels and Instagram Reels?

Since Meta owns both Facebook and Instagram, their respective Reel features are integrated throughout the two platforms.

Instagram Reels can be up to 90 seconds long.
Facebook Reels can be up to 60 seconds long

Why did Meta decide to use different video lengths for Facebook Reels versus Instagram Reels? Answer: Nobody knows.

In conclusion

Instagram has been putting great value on Reels to compete with TikTok and YouTube. You probably already know that Instagram Reels are loved by the Instagram algorithm and will aid in the expansion of your audience.

Watch the clip below from our show Good Morning Marketers to learn more about scheduling Instagram Reels in Creator Studio.