3 Tips To Avoid Being A “Poor” Social Media Director

Matt Astifan Convert Your Audience Leave a Comment

Right now there’s WAY more demand for social media services than there are people to supply it… so it’s easy to land high-paying clients.

Over the past 12 months, I’ve shown dozens of people how to do exactly what I do through my SMD Certification Program.

Watch this video on how to become a Certified Social Media Director

If you want to be REALLY successful as an SMD, there are a few things to keep in mind which will help you stand out.

Today I want to share 3 tips that will give a HUGE advantage to those of you who are getting started:

Tip #1. Choose a profitable niche

If you had a headache, would you be more likely to take medicine that claimed it was “good for everything”, or one that said it was specifically for headaches?

Obviously, the 2nd one is more appealing because it’s geared to you and your needs.

In the same way, I always suggest to new Social Media Directors that they market themselves as SPECIALISTS in a particular niche or industry. It could be food, health and fitness, parenting and kids, music… there are thousands of possibilities.

As a specialist, you’ll be infinitely more appealing to those businesses when it comes time for them to decide who to hire.

In the Social Media Director Program, I show you how to choose a niche that’s not only a good fit for you, but one where you can position yourself as THE authority in your market…

Which means after delivering for just a few clients, you won’t need to do much “selling” at all, because businesses in that niche will seek YOU out.

Tip #2. Show an ROI for your clients

All business owners need to how much money they’re bringing in relative to what they’re spending on it.

And the relative RETURN they get for what they SPEND is called the Return On Investment, or ROI.

The problem with a lot of those who claim to be social media experts is that they have no way of showing ROI for their clients. So the business owners see hiring them as an EXPENSE rather than an INVESTMENT…

If you can show – for example – that your social media activities brought in $3000 profit last month, it’s very easy for you to justify charging $1000 or $1500 a month for your services. Because trading $1000 for $3000 just makes good business sense.

One of the things that separates the Web Friendly Social Media Director Certification Program from everything else out there, is our focus on getting a solid ROI and demonstrating that ROI to your clients.

That way hiring you, (and keeping you on board) becomes a total no-brainer for your clients.

Which brings us to tip #3:

Tip #3. Charge a monthly retainer

The 3rd tip on being a successful Social Media Director has to do with how you package your services.

By offering ongoing services and getting paid a monthly fee, you only have to sell a client ONCE, and – as long as you do a good job – you’ll continue to get paid for years.

Think about it for a minute:

If you had just 10 clients each paying just $1000 a month, you’d be making $10K a month, EVERY MONTH, without having to do any more selling.

(And believe me – you can do a phenomenal job for 10 clients while working considerably fewer hours than a full-time job)

In the Social Media Director Certification Program, I show you exactly how to pitch and package your services right from the beginning… So you can get more clients, make sure you’re not leaving money on the table, and continue to get paid for years from a single sale.

If you’re interested in becoming a certified Social Media Director and making thousands of dollars every month while helping real businesses reach more customers…

Then the Web Friendly Social Media Director Certification Program will shave YEARS off your learning curve, and have you up and running in a matter of weeks.

The program’s track record speaks for itself.

Watch this video and if you’re confident it will be a good fit for you, apply TODAY. I’m only taking 16 students and the program is starting in a few weeks.

Learn more here: