How to Grow Your Podcast on YouTube in 2023

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Are you looking to grow your video podcast on YouTube in 2023? If so, you're in the right place! In this post, we'll share practical tips and strategies that you can use to increase your viewership and build a loyal audience for your video podcast.

If you're ready to take your video podcast to the next level, be sure to read on and start implementing these tips and tricks today.

Although, the real challenge is how to broaden your reach with your content. You may say that you’re just going to grow your own community, but knowing that there are dozens of popular podcasts, it will definitely take a while if you want to go solo. That’s why this article is made to help you in expanding your video podcasting career.

Is “YouTube Podcast” really a podcast?

Videos have always been the focus of YouTube, but podcasts are often heard rather than seen. When people think about YouTube Podcasts, they often think of lengthy videos. This is why podcasts have become so popular on streaming music services like Spotify.

Although, there are speculations that YouTube is starting to give more attention to developing its platform to be a more podcast-friendly environment. This can become a huge innovation and opportunity for those begging for an interactive video podcast with their audience.

How to Promote Your Podcast?

You should promote your podcast by getting publicized by other podcasts. Since there are thousands of podcasts out there, collaborating, getting shoutouts, or being featured in another podcast is the best way to get noticed. This way, you can advertise your own podcast to people who actually listen to podcasts.

What is the best podcast platform?

There are many platforms that you could use to build your podcast audience. YouTube’s biggest advantage is the ability to get discovered and recommended by the YouTube algorithm. There’s no specific search engine to find podcasts or a certain podcast episode yet. For example, if you try searching on Apple or Spotify you are going to get overwhelmed with numerous random results along the way.

When it comes to audio-only podcasts, all the major podcast hosting platforms offer the ability to syndicate your podcast to every podcast platform. This means you can upload your podcast audio once, and it will automatically get distributed to the following:

  • Apple Podcast
  • Google Podcasts
  • Spotify
  • Podcast index
  • Amazon Music
  • iHeartRadio
  • TuneIn + Alexa
  • Podcast Addict
  • Pocket Cast
  • Deezer
  • Pandora
  • Listen Notes
  • PlayerFM
  • Stitcher
  • Podchaser

Once listed in Apple Podcasts, your podcast will automatically be available in the following:

  • Overcast
  • Castro
  • Castbox
  • Podfriend
  • Goodpods

How does podcasts dynamic ad insertion work?

Dynamic ad insertion is a unique feature available in some podcast hosts such as BuzzSprout, where you can insert audio advertisements into your podcast even after it has been published. With this, your old podcasts can have ads that will still gain revenue when listened to by new audiences.

In addition, you can also change the ads on command whenever you like. You can insert ads efficiently at any point in the episode of the podcast. In comparison to baked-in ads, you’d have to re-upload your podcasts to insert new ads. This feature gives you more control and flexibility in managing your content.

Many podcast hosting companies are building their own ad networks for advertisers. This allows podcasters to monetize their podcasts with dynamic ad insertion, similar to how YouTube shares ad revenue with its creators.

What's the best length for a podcast?

Producing 1 hour or longer podcasts allows you to chop your content into smaller clips and create a lot more content. This method was popularized by Joe Rogan, who hosts 3+ hour-long conversations with his guests and then edits short clips on YouTube. The clips help promote the longer episodes and make the show a little more shareable, with many clips going viral with millions of views.  

Whatsmore, one of the most important things in podcasting is making connections with your viewers and listeners. Longer podcasts are effective in storytelling and making yourself known since there is a lot of time to share stories with your audiences. During a long drive, working at the gym, doing house chores, and other related stuff, long podcasts are much preferable compared to short ones.

On the other hand, short podcasts can sometimes be a little annoying because not only are they brief, but you also have to keep touching your device to skip the ads or go to the next episode.

How do I get Spotify podcasts to show videos?

You can upload video podcasts on Spotify using Anchor. However, if you are hosting your podcast anywhere else, you can’t upload videos to Spotify yet. The downside of Anchor is that the platform inserts ads into your Podcast without the option to disable the ads. The upside is the podcast hosting platform is free to use.

Anchor was acquired by Spotify in 2019 for a reported $150 million. Although you will have less control over your podcasts, it's free and includes recording and editing features.

In conclusion
YouTube and Spotify are the most dominant platforms for video podcasts. If you're just getting started with podcasting or having video on Spotify is your priority, then using Anchor's free service is your best option. If you want full control over your podcast with the option to enable, disable or insert your own ads into your podcast, we recommend Buzzsprout, which starts at $12 per month.

Watch our clips from Good Morning Marketers to hear our discussion on growing your video podcast listeners.

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Watch Good Morning Marketers on YouTube
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Listen to Good Morning Marketers on Spotify

Clips from Good Morning Marketers Episode 18