About Us
Creating digital marketing skills for a new liberating career
Who We Are
Web Friendly® is one of the earliest pioneers in the social media marketing certifications space. 

Since our inception in 2009, we have taught tens of thousands of people, and certified hundreds of lifestyle entrepreneurs and professionals in the skills needed to become financially independent in today’s new digital economy.

In a world where so many small business owners would gladly pay a monthly fee to a certified social media expert who can help them get more customers, hundreds of thousands of new liberating careers await those who take action.

Together, the students we’ve trained and certified have went on to collectively generate millions (and counting) in additional revenue for their clients and companies.

Everything we do is driven by our firm belief in the importance of freedom, independence, and curiosity as the foundation for building a self-reliant and satisfying new career.
Our Story
Our History and Passion
Founded by Vancouver-based entrepreneur and pioneer Matt Astifan, a former “North Hollywood” film industry professional who was once overworked and underpaid, Web Friendly is the provider of the Social Media Director Certification Program.

We know from personal experience what it feels like to not be in the driver’s seat of your life, to not be the director of your story, to not have control of your finances and destiny.

In a world of increasing economic uncertainty, we’ve trail-blazed a new path, and figured out what works and what doesn’t. We validated our methods in the real-world by enabling real people to achieve outcomes that impact the businesses in their community.

Today, thanks to our acclaimed Web Friendly® Certification Programs, we are equipping our students with the tools and support they need to succeed in a new exciting industry.

Every day a student of ours quits their job, goes on their dream vacation, or achieves independence is a day of celebration for us. That’s what gets us excited more than anything else in the world (other than spending time with loved ones and watching our little kids grow). 
Members of the Social Media Director Program
What We Stand For
From our earliest days and beginnings at a downtown Vancouver coffee shop, our community grew bounded by a shared belief: with the right proven methods, and some tenacity, anything is possible.

The world is changing. Big disruptive changes are on the horizon. Millions of old economy jobs will be gone, and no politician, no institution, no “savior” can do anything to stop it. On top of that, so much of our current, expensive, and outdated education system is failing to catch up.

In the United States alone, Oxford University estimated in a research study that 47% of jobs were facing the threat of automation within the next decade. Research by McKinsey & Company calculated that on a global level, 49% of current work activities will be automated. That translates into $15.8 trillion in lost salaries and 1.1 billion workers worldwide disrupted.
What We Stand For
From our earliest days and beginnings at a downtown Vancouver coffee shop, our community grew bounded by a shared belief: with the right proven methods, and some tenacity, anything is possible.

The world is changing. Big disruptive changes are on the horizon. Millions of old economy jobs will be gone, and no politician, no institution, no “savior” can do anything to stop it. On top of that, so much of our current, expensive, and outdated education system is failing to catch up.

In the United States alone, Oxford University estimated in a research study that 47% of jobs were facing the threat of automation within the next decade. Research by McKinsey & Company calculated that on a global level, 49% of current work activities will be automated. That translates into $15.8 trillion in lost salaries and 1.1 billion workers worldwide disrupted.
Members of the Social Media Director Program
Our Business "Why"
The good news is not all jobs will be fully automated. Being a Certified Social Media Director today has already become one of those in-demand new economy careers that involve highly-automated activities which will always require human planning and oversight. 

Unfortunately, for a lot of people who are starting out in the new digital economy, it can feel like the Wild Wild West, and too many people are getting taken advantage of.

This is why we at Web Friendly® firmly stand against untested methods and negative practices that push false promises and hyped up dreams. Instead, we strive to give our community what they need in a way that’s fun, open, and which leads to predictable results.

The fact is, success won’t happen overnight for anyone new making the transition. But with commitment and dedication – and the right proven methods – life-changing results are possible to attain in as little as 10 weeks.

Helping you achieve that is what we stand for.
A Certification Business 
Owners Trust™
Hiring the right social media director isn't easy. Without an established industry standard, it's hard to know whether the person you hire is qualified and able to deliver you the results you want for your business.

Web Friendly® makes it easier for you. With our Social Media Director Certification Program, we're able to vet everyone who enters the industry through a comprehensive system. 

Unlike a typical class, in order to be certified, you have to deliver real results with real customers. Simply taking a test isn't going to cut it. Once someone has completed our program, they receive our personal recommendation as an industry professional. 

The Web Friendly Way
Our trainings are designed to be enjoyable, non-intimidating, and user-friendly for our students no matter their skill level.
Do What You Love
The way we see it, if you’re already spending hours on social media – Facebook, Instagram, LinkedIn, YouTube, and Twitter – then you might as well get paid for doing it, and live life on your own terms.
Use a Proven Method
Everything we teach in our trainings is 100% based on tested and verified methods that have worked for us and our own large private clients whose social media we direct. We practice what we preach, and we preach what we practice.
Get Real Results
We go beyond theory. All students wishing to receive their Social Media Director Certifications are required to generate real revenue through the use of our guaranteed-to-work strategies before they can graduate. This way you win, we win, everyone wins.
About Our Founder
Matt Astifan is the leader of the largest and longest standing Internet Marketing Meetup in North America with over 7000 members. His events have attracted some of the world’s brightest minds in digital marketing and Internet entrepreneurship to share their wisdom and expertise with the community. 

He’s presented over 100 keynotes and presentations at many of western Canada’s leading companies and conferences. His sold-out events each attract hundreds of lifestyle entrepreneurs and professionals who attend to hear him speak on the latest in digital and social media marketing that works. At heart, he is a curious adventurer, explorer, and pioneer always looking for innovative ways to reach new heights in life and business.

Matt is a loving partner to Mary, a father to Marcus, and the herder of three crazy cats named Meeko, Miyagi, and Michio (yes, that’s a lot of cats). They all live in beautiful Vancouver, British Columbia.
Join the Community!
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Join the Community!
Take your marketing skills and career to the next level with the Web Friendly® Newsletter

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