YouTube’s $100M Fund For Creators

YouTube has released a new fund of $100 million dollars to help creators monetize their content. This fund is to help creators monetize shorts. Eligible creators can claim payment from the YouTube shorts fund. The money is based on the amount of engagement and viewership on their channel. This fund is just a start for Youtube's plan in their monetization model for YouTube shorts. There are also other ways for creators to monetize their content and they are as follows.  

  • YouTube Shorts Fund
    The YouTube Shorts Fund, a $100M fund distributed over 2021-2022
  • YouTube Ads
    Creators receive the majority of the revenue generated from ads on YouTube.
  • YouTube Premium
    The majority of subscription revenue goes to YouTube partners.
  • Channel memberships
    With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying member at prices set by the creator.
  • Super Chat
    Fans watching live streams and Premieres can purchase a Super Chat: a highlighted message in the chat stream
  • Super Thanks
    Now viewers can give thanks and appreciation on uploaded videos as well through Super Thanks.
  • Super Stickers
    Allows fans to purchase a fun sticker that stands out during live streams and Premieres.
  • Merchandise
    The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube.
  • Ticketing
    Music fans can learn about upcoming concert listings and with a simple click, go directly to our ticketing partners’ sites to purchase tickets.
  • YouTube Brand Connect
    BrandConnect brings insights, measurement, and industry expertise to the influencer marketing landscape

More clips from Good Morning Marketers episode #3